Going from Networking to Webworking:

Webworking is a radical mind-shift in sales. It's thinking beyond networking. It's going from "who-you-know" to "who-knows-you". Webworking with millions gives you an instant market expansion like never in the history of mankind.

Selling on the web to a billion people each buying hundreds of products a year — most of us just don't understand the enormity of it.

Instead of networking with a few, the internet gives an opportunity to webworking with millions and millions.

We are in internet sales ourselves. From a growing number of web sites we sell to US, Canada, Japan, Ireland, The Bahamas, Australia … We know the links that help, links that hurt, "black hat" tactics that can get you banned from search engines, over-optimization filters and other Yahoo, MSN, and Google strategies …

Forget the passive prospects, forget cold calling, start webworking for your business.

Only 1 in 50 salesmen will ever understand this…
You must sell to customers who CAN buy and buy BIG. In the past, it meant Fortune companies—but everybody is after their business. Work smarter… instead, you can use the H&R Block, Wal-Mart, Microsoft model combined with the internet, little bit here and a little bit there from a huge customer base.

Make the internet your MAJOR account: You're not dependent on ONE key customer who pulls the plug and forces you to fire good people on your team. With the internet, your business risk is spread over thousands if not millions of customers. Instead of networking with a few, you move up to "webworking" with thousands, maybe millions!

Just think of the staggering market size: There are close to a billion internet users out there (2 billion in 2010). The problem is that we humans don't comprehend large numbers: Example: if it takes you 8 days to count to million, it will take you 22 years to count to billion. The internet is about very large numbers — even if you only cut a small fraction of the billions and billions of daily transactions (and the internet has barely started—it will be bigger and better than television, radio, newspapers, magazines combined). The Digital Gold Rush.

CASE HISTORY: One manufacturer sold to the local market of about 4 million people mainly through newspaper ads, trade shows, and referrals. Then we created a 24-hour Salesman and put them in top positions on Google, Yahoo and MSN. They now regularly sell more in a single day than they sold in a week before. One Monday, they call it the "Magic Monday", they sold more than a month's worth of product in a single day!

But it really isn't "magic", it's mathematics: Instead of the local market of about 4 million people, they now sell to 300 million people. Their sales are growing bigger every day as more and more people discover their web site.The staggering size of the internet market can change your business in a few months. Not only is it possible, it's being done every day.

Ries and Trout talk about finding a horse …

Dear Fellow Entrepreneur,

Ries and Trout talk about finding a horse … a good company, a good idea, an angel banker … make the internet your horse.

1. One hour of clear thinking is better than a lifetime of confusion. Internet is the only way I can think where small players can score big. Really big—better than land in Costa Rica, better than surging gold, better than most investment vehicles out there. I want to sell you to you; I don't care what your background is, there are people willing to pay for what you know and what you sell.

2. The internet market will be 2 billion users in 2010. Newegg went from zero to 1 billion in sales in 4 years using the internet. iTunes had a million downloads in the first week -- now iTunes has 3 million downloads a day. Sony sold $125 million in the first day. Where the real money is selling good-value items to a huge number of people— just like Microsoft did, just like Wal-Mart, IKEA, and tens of other companies. The secret? Sell cheaply to millions. Think you could do that?

Suppose that you sell a $1 item to billion people. Yes, I agree, very unlikely. How about a $2 item to half-a-billion. No? How about $10 item to 100 million … $1000 item to a million people — out of 2,000,000,000 potential buyers? See what I mean, the numbers begin to make sense.

The internet is about big numbers—even for us small players. A little bit here and a little bit there from a huge customer base. Your business risk is spread over thousands if not millions of customers. And look at this:

A Vancouver Canada company has over 100 web sites operating in 11 high-margin consumer and business sectors. Their pay-per-click advertising budget is over a million a year. And they did it in FOUR years with a customer base of 25,000. What's wrong with that?

You can't build an airline flying solo these days. That's where we come in. We work with fellow entrepreneurs and companies that are well positioned for global internet sales—sufficient search activity, good margins, integrity, and a sense of entitlement to have fun while paying all them taxes.

It's no longer Who-You-Know, now it's Who-Knows-You. Can you imagine the number of people and companies around the world who simply don't know about your business, your products, your reputation, and what you stand for — across North America or in the Global Village? Whatever you sell locally, multiply by 10 when you start webworking …

We run multiple internet businesses ourselves, and instead of working with the local markets, we get orders from Japan, Germany, Ireland, England, the Bahamas … it's amazing … total strangers from around the world who want to do business with you — now, that's webworking.

There are literally thousands and thousands, maybe millions of people who would buy from you if they only knew about you. We hear it on the phone and see it in our online customer surveys all the time: "Just found your site … Glad I found you guys … I like your site the best …"

The worldwide market size is staggering, and if you can sell locally, we help you sell across North America or globally. Expand your business in a matter of months.

Beat the top 10 guys and suddenly you're the Coca-Cola of that niche, maybe even the emotional favorite. The second key point I want to make is that internet sales is about differentiation: enter any product word on a search engine, you'll probably get a million page returns. Of those, the visitor clicks on first few top listings — they are now your competitors in the mind of the buyer. You simply have to outperform the top 10 guys, and you've improved your conversion rate.

If you are in the top 10 rankings (and you should be in the top 3), you need to pay particular attention how your web site differs (in a better way) from the others — we hear from people that one of the reasons why they buy from us is because they like our web site.

If 93% of communication is non-verbal—why on earth do you think you have an edge with a text-only web site? Video gives your web site visitors the front row seat. It is the easiest way to transmit information to your visitors — a picture is a thousand words, that's what made television so popular.

Video informs and educates without additional clicks or lost visitors — and it differentiates. Of all the sites out there, less than 1% use video to differentiate their products! Yet research shows that 5 out of 6 people actually prefer to receive information in video format compared to print.

Audi got a 325% increase in leads generated from their web site when they redesigned the site and included several online web commercials.

Big-name brands spent $198 million on full-motion video last year -- a 70% jump over 2004, according to Jupiter Research; and that's expected to surge to $657 million by 2009 as broadband spreads everywhere and compression technologies evolve.

The opportunities for small players on the internet are like never in the history of mankind — and internet has barely even started, it will be bigger and better than television, radio, magazines, newspapers combined.

Using video in complex corporate sales

Are you wasting time by telling the same story to each new prospect? Fighting the front-desk gatekeepers trained in martial linguistics? Trying to reach the elusive decision makers? Spend that time actually closing, filling orders, and on new-market development. Show and tell with internet videos, iPOD, DVDs at their convenience…

In a multi-layered, complex, Rackham-like SPIN sale, you can make the message available to all the influencers and decision makers at their convenience. No black-belt gatekeepers with training in martial linguistics. Smart use of multimedia can expedite sales by 72%. Video increases comprehension by 50% and increases memorability by letting the buyer “see with his eyes what he is hearing with his ears” (Rosser Reeves, Reality in Advertising, 1961).

In telephone sales, you can sell Atlanta, Chicago, Dallas within hours without airport security checks. You can direct the client to watch the introductory video, then go to Problem Questions and Implication Questions on the phone. You've already dissolved a number of objections, and you can close faster.

Save on travel expenses. Why send a 200-pound body across the land when all that is needed is his 3-pound brain. The sole purpose of this sales tool is to close the sale, or to bring the prospect as near the decision as possible — without being there. No travel, no hotels, no wasted time on the road. Use videos as remote selling tools—globally 24/7.

Even a newbie salesman can make many, many more calls with increased confidence when he is backed up by powerful multimedia sales tools. Lay the ground work for the newbie, arm him with good multimedia stuff, and rehearse him on the probing questions.

We are seeking venture partners

We seek venture partners, writers, retired business people, professionals, engineers, and ambitious entrepreneurs whose skills, knowledge, know-how can be made into marketable products for the Global Village.

Just think of the global market size -- 2 billion internet users by 2010. Then think of the amount of information that can be repackaged in English, Spanish, French, etc. Look at the new amazing technology like the video iPOD (iTunes has 3 million downloads a day) — highly personal library of video files that play on your TV and can be carried around wherever you go, hundreds of hours of audio files — business advice, tutorials, instructions, spec sheets, and how-to information that's incredibly portable.

Small business owners, mid-size companies, …authors, creators of intellectual property, therapists, doctors, engineers, business executives … all have products, knowledge, know-how, advice, information with worldwide demand … sell as iPod videos, DVDs, PDF files, narrated magazine and brochures, mp3 files … you name it. There's one guy who made jaw-dropping money with a video on how to tie a tie!

Moving to worldwide sales?

Dear Fellow Entrepreneur,

1. Can you imagine the number of companies around the world who simply don't know about your business, your products, your reputation, and what you stand for — and who would buy from you if they only knew that you exist? It used to be 'networking', now your emphasis should be on 'webworking'. Why …?

Webworking is a radical mind-shift in sales. It's thinking beyond networking. It's going from "who-you-know" to "who-knows-you". Webworking with millions gives you an instant market expansion like never in the history of mankind.

Newegg went from ZERO to billion in 4 years. One printing company went from $6 million to $120 million and now sells in 90 countries.

The market size is staggering, and it's growing rapidly … if you sell locally, you can sell across North America or globally. Even a ma-'n-pa operation can expand business in a matter of months—one site we took from about $3,000 a month to $30,000 in 6 months, well on its way to $500,000 a year (for a basic one-man operation with 400%-500% margins, not bad?) —but honestly, by internet standards, that is below poverty line!!! Nothing. Nada. The financial thermostat is set too low.

A vancouver company operates 100+ web sites in 11 high-margin consumer and business sectors, their PPC budget alone is over a million dollars. (MOVIE) Watch this inpirational Start-Up Companies movie from our sister site Internet Sales Agency (InternetSalesAgency.com — our Venture Marketing site where we partner up with you and market your products on fee+commission or on straight commission basis).

2. The second key point is that internet sales is about differentiation: enter any product word on a search engine, you'll probably get a million page returns. Of those, the visitor clicks on first few top listings — they are now your competitors in the buyer's mind. You gotta stand out, make your presentation better than that of the competitors. Video on your site can be a great boost for your web site presentation, it creates a personal touch, informs and educates without additional clicks or lost visitors — and it differentiates!

3. Look, we're all flying through space in Orion Spur, a minor arm in the Milky Way Galaxy, at combined orbital speeds of 600 kilometers a second. Let's make it a fun ride. No victory is worth celebrating if it is at the expense of your fellowman. You don't have to learn to spell Viagra 17 different ways to pass the junk-mail filters, you don't have to lie about "slightly damaged goods", you don't even have to worry about competitors—the market is really that BIG.

Using video in marketing

We create automagic 24-hour Salesmen for selling locally and worldwide. They harvest and pre-qualify leads. Respond to prospects who are looking for information on your products. Differentiate your company and products. They deflate common objections. Tell your company story to millions. Open up new markets across the world. Automagic 24-hour Salesmen cost you less than a single full-page ad in a magazine.

Think of it this way … typical television infomercials costs between $150,000 and $750,000 to produce … plus air time… wouldn't you agree that a mini infomercial running on your web site 365 days a year for less than a full page ad in a magazine is a powerful marketing tactic?

This is what makes it so powerful: Using Search Engine Marketing and other marketing tactics, we create ads to lead your customers to special landing pages that inform, educate, and sell to people who are already resonating with your type of products.

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